The finest Day of the Dead & Mexican Folk Art ~ online since 1999

My company, Reign Trading Company, embraces all that I enjoy about Mexico – travel, teaching, writing, research, working with artists and sharing my love of Day of the Dead with folks north of the border. The best Day of the Dead folk art is featured on this website as well as the complete line of original Mexican sugar skull molds™ which we created, sculpted and manufacture in California.

I've been selling Mexican folk art since 1979. I've worked with indigenous Indians in Oaxaca, sold hand made Mexican crafts at wholesale in trade shows, had a folk art gallery in Studio City, wrote a book on Mexican Calendar Girls and run the largest Day of the Dead Internet company in the world since 1999! We wholesale and retail over 1000 items used to celebrate Day of the Dead.

We love this holiday and all the customers, teachers & students who want to understand it. No order leaves my warehouse without a full DoD History Sheet in every box. I want my customers to enjoy real hand made folk art and lovely heartfelt celebrations. We urge Latinos and Anglos alike to get out and support all the Day of the Dead festivities, gallery exhibits, museum events and help the schools teach this multicultural holiday.

Read more about our company here. Enjoy our sites and contact us if you have any questions!

Angela Villalba, owner
Reign Trading Company

Please explore our Day of the Dead Scrapbook and History of Day of the Dead & the Sugar Skull Tradition